Commercial Models

Three procurement routes, structured for different organisations.

Models can be combined across a portfolio — for example, client-owned equipment at flagship sites alongside a managed partnership at secondary locations.

Pricing basis

All published figures are per single station, at a single site.

Every price shown across this site is a single-unit, single-venue reference rate. It exists so that an organisation can understand the cost structure before entering a procurement conversation.

Final pricing is prepared per client and per venue type. Unit cost reduces as deployment size increases, and terms are adjusted for footfall profile, dwell time, contract length, estate coverage and whether the deployment is commercial, public-sector or sponsor-funded. Larger and multi-site programmes are quoted on bespoke enterprise terms.

Indicative scaling

1 station — single venue
Published reference pricing
2–4 stations
Reduced unit pricing
5–9 stations
Volume programme pricing
10–24 stations
Enterprise rollout pricing
25+ stations or national estate
Bespoke procurement quotation

Venue type is assessed alongside volume. Stadiums, transport interchanges, arenas, shopping centres and national retail estates are priced differently from single hospitality or reception sites.

Customer pricing

Transparent passenger and customer pricing.

The applicable price is displayed clearly on the station screen before a rental is confirmed.

First two hours
£1.99
Each additional 30 minutes
£0.50
Maximum per 24-hour period
£3.99
Maximum non-return charge
£19.99
Optional sponsor-funded free period
15 or 30 minutes

Designed to provide clear, accessible pricing with lower entry costs than many traditional venue-charging models.

Pricing may be adapted for individual sites, sponsors and public-sector requirements.

This tariff is the single-site reference rate. Customer-facing pricing is agreed per client and per venue type, and larger estates typically operate a lower published rate.

Current configured tariff: £1.99 for the first two hours; £0.50 per additional 30 minutes; £3.99 maximum per 24-hour period; £19.99 maximum non-return charge; Optional sponsor-funded free period of 15 or 30 minutes.

Model one — Client-Owned Infrastructure

Recommended for established venues and multi-site organisations

The organisation purchases and owns the equipment outright. AFTR Tech provides the surrounding service.

AFTR provides

  • Site consultation
  • Configuration
  • Custom branding
  • Installation
  • Initial training
  • Platform setup
  • Optional support and monitoring
  • Replacement-stock supply

Indicative pricing — all items optional

Under Model one every cost below is optional. Organisations purchasing their own stations may take branding, service, monitoring and replacement stock individually, or none of them at all.

AFTR Compact 12-Bay Station
£1,495 + VAT installed
AFTR Large Freestanding Station
£2,995 + VAT installed
Premium Custom Branding Package (optional)
£695 + VAT
Additional Custom-Branded Power Banks (optional)
£24.95 + VAT each
Replacement Power Banks (optional, range)
from £9.99 to £54.95 + VAT each, depending on specification, branding and volume
Annual Service and Monitoring (optional)
£695 + VAT per station per year

Multi-site

  • 5–9 stations: proposal-based volume pricing
  • 10–24 stations: enterprise rollout pricing
  • 25 or more: bespoke procurement quotation

The client retains 100% of qualifying rental revenue, subject to payment-processing and platform arrangements agreed in the final contract.

Model two — Fully Managed Revenue Partnership

Structure

  • No initial equipment purchase
  • AFTR retains ownership of the equipment
  • AFTR provides installation
  • AFTR manages platform operations
  • AFTR manages maintenance
  • AFTR provides customer support
  • The venue provides suitable space and electrical access
  • The venue receives a share of qualifying rental revenue
Venue revenue share
from 20%

Subject to footfall, site assessment, deployment size and contract term.

Not every location will be suitable for a managed deployment. High-footfall sites and multi-site organisations receive priority when assessing new partnerships.

Model three — Publicly Funded or Sponsor-Funded Charging

Council or operator funded

The organisation pays a fixed service fee and charging is free to passengers.

Commercial sponsorship

A national or local brand sponsors the station and receives approved branding space.

Hybrid deployment

Passengers receive a free initial period followed by a capped rental charge.

Free charging for council and public-authority users

Where a council, combined authority, transport operator or public body funds the service, charging is free at the point of use. Residents, passengers and visitors are not charged a rental fee — the funding body pays an agreed fixed service fee instead.

Loss and non-return protection

Free-to-use deployments still require asset protection. A refundable card pre-authorisation of £1.00 is taken when a power bank is released and is released back automatically on return. No rental charge is applied within the funded free period.

Cost to the public user
Free — funded by the authority
Refundable pre-authorisation
£1.00, released on return
Non-return charge (user)
Applied only if the unit is not returned within the agreed window
Stock loss cover
Managed by AFTR within the agreed service fee, subject to contract

Deposit value, free-period length and non-return terms are confirmed per contract and can be adjusted to meet an authority's accessibility and equalities requirements.

Promoted for

Transport interchangesLibrariesHospitalsUniversitiesPublic eventsTown-centre programmesNight-time economy safety initiatives

Model selection follows site and footfall assessment.