Built around one idea: eat well, move more, together.
Berry Social is an açaí café, kitchen and social club in one — real fruit, fresh food cooked in the shop, a counter people queue for, and a calendar of clubs and events that makes the shop the middle of someone's week.
From an idea to a system.
Berry Social was founded by Morgan Mathews, Founder and Managing Director, with a simple observation: the healthiest high streets are the ones people belong to, not just buy from.
Açaí is the anchor — thick-blended bowls that photograph well and, more importantly, keep people coming back the next morning. But the café is only half of it. Around every counter sits a social club: run clubs on Saturdays, padel on Thursdays, supper clubs on Fridays, all booked through one app.
That app is what turns a good café into a franchise. One membership, one points wallet and one bowl-builder across every site — so each new location makes the whole brand stronger, and every franchisee opens with a crowd system, not just a till.
Morgan Mathews
Founder & Managing Director
"People don't get bored of açaí bowls, but they do get bored of doing it alone. Berry is the bowl and the group chat in one place — that's the bit worth franchising."
Brand board concept — final artwork subject to trademark checks and approval.
Deep açaí, berry pink, lime and cream.
Fruit-first branding that owns the high street from the sign to the straw. The palette carries across packaging, the app, the shopfront and every loyalty card in the network.
Three rules for every site.
Real fruit, no shortcuts
Blended pulp, toppings you can see, recipes the same at every counter.
The club comes free
Every site hosts its community — run clubs, sessions and events in the calendar from opening week.
One brand, one app
Memberships and berries work everywhere. The network is the product.